Deep-down strength

Johnson Outdoors Diving brands continue to gain market share even in a weak economy. From 2007 to 2009, SCUBAPRO® and UWATEC® brands significantly grew share to a command #2 global market position.

There is continued opportunity for growth. Diving certification levels remain stable, and quantum leaps in technology from leaders like UWATEC pique divers’ desire for the latest gear.

Building on our fundamental strengths—dynamic innovation, a global dealer network and unparalleled service—we’re reaching out to new segments while sustaining core brand success.