Preparing for new price/value expectations

Our restructuring of Diving over the last two years will deliver cost reduction benefits for years to come. The “new normal” in the outdoor recreation market makes it equally important to focus on the price/value connection.

Today’s consumer is more discerning than ever, intent on finding the best value. Thus, Diving is introducing a new brand – SUBGEAR® – to target mid-price segments.

This refined business model focuses on increasing Diving’s flexibility, empowering us to adapt and perform in the continually changing economic landscape.