A commanding presence

Year after year, Marine Electronics brands tower above the rest of the market. Minn Kota® holds the #1 position in electric trolling motors, Cannon® is #1 in downriggers and Humminbird® is #2 in fish finders.

Even in a down economy, our brands outperform the competition. We’ve increased market share in the last two years by shaping key categories through innovation.

And our products are right for the times. People still want to be on the water; 2009 saw a record single-year increase in fishing licenses. Our motors give new life to older boats, and our marine electronics accessories are largely after-market purchases less affected by fluctuations in boat sales.