Targeting revenue gain

Marine Electronics continues to grow share via our core brands. We’re also building on our technological and distribution capabilities to enter new arenas from positions of strength.

In 2009, we introduced the Geonav® G12 multi-function display, targeting the half-billion-dollar marine electronics accessories market for bigger boats. Our acquisition of Navicontrol, a premier Italian provider of autopilot technology, offers exciting opportunities to expand into larger boat navigational systems.

Marine Electronics is also our first business to roll out a system capturing real-time point-of-sale data, enabling us to monitor inventory across the supply chain and speed response to market change.