In touch with the times

Faced with economic uncertainty, yet eager to get away from it all, consumers are turning to that classic low-cost vacation: camping. And they rely on Johnson Outdoors brands to make the great outdoors more welcoming.

In the last two years, Outdoor Equipment consumer brands have steadily increased market share with Eureka! holding the #3 position in high-quality family tents, and Silva is #2 in field compasses.

The successful extension of the Eureka! brand into camping accessories shows the power of our consumer insight. And industry-leading innovation gives us new ways to serve loyal customers and reach new markets.