Room to grow

The fragmented market offers significant opportunity for Watercraft to increase share. What’s more, participation in paddling is up, building on the “staycation” trend.

Our brands are global and undisputed leaders in their categories. Old Town Canoe® is #1 in canoes, while Old Town, Ocean Kayak™ and Necky® combined lead the kayak marketplace.

With great brands, broad distribution and solid innovation—as well as streamlined, simplified operations—Watercraft is poised for profitable growth through the economic cycles ahead.