IT ALL STARTED WITH SAM…

When Samuel C. Johnson joined Johnson Wax in 1954 every product that his family’s company made was wax-based. His passion for innovation and willingness to take bold but smart risks changed all that. Before long, he launched new product lines and opened new markets, and turned a small Midwestern wax company into a diversified, multi-billion dollar business.

THE ADVENTURE BEGINS

While the world’s economy was faltering in the late 1960’s, Sam understood that one thing people love to do when the going gets tough is get going…get going away from it all, that is. He decided to create a company that reflected his innovative spirit, love of adventure and passion for quality products. In the 1970’s, Johnson Outdoors was founded to bring together a family of brands that were synonymous with great outdoor adventure: brands like Old Town Canoe^®, Sam thought Old Town^® could give hardworking people a convenient, less costly escape from it all. Soon a high-quality, affordable plastic canoe, with the Old Town^® name on its gunnels, was developed, and the plastic boat industry was born.

THAT WAS THEN, THIS IS NOW

How quickly over a third of a century passes… The plastic boat business is a half-billion dollar industry on its own now, and Johnson Outdoors is a continually growing leader in the industry. And that’s just one small part of who Johnson Outdoors is now. Today, we are a growing family of leading active outdoor and lifestyle brands such as: Ocean Kayak™, Carlisle^® Paddles, Minn Kota^® trolling motors, Humminbird^® fishfinders, SCUBAPRO^® diving products and Eureka!^® Tents.

IN THE PURSUIT OF FUN AND ADVENTURE

Johnson Outdoors is the leading provider of innovative, top-quality recreation products that make it easy for people to have fun in the great outdoors. We take heart in our founder’s (my father’s) innovative spirit and zest for life.

In fact, we still stick by his original business model, and share his commitment to serving employees, customers, the environment and all the communities where we do business. And as part of our core values, we expect that all the people who work for Johnson Outdoors to be as passionate as Sam was himself.

OUR MISSION

• Be the Innovation Leader
• Bring Excitement and Growth to Our Markets
• Build a Strong, Talented Team with Exceptional Passion

OUR VISION

Own the Outdoor Adventure with Innovation and Passion

Helen Johnson-Leipold
Chairman & Chief Executive Officer