In 2006, we formalized "Our Shared Values," drawing on employee input to create a statement of what matters to our company. At the top of the list: our commitment to employees' well-being.

Johnson Outdoors centers our values on our people - and the effects ripple out around the world.

OUR EMPLOYEES ARE OUR GREATEST STRENGTH

We will:

• Employ and retain the best people
• Provide an enjoyable work environment
• Ensure fair and consistent treatment of employees

Be known as a superior organization because we are:

• Highly innovative
• Delighting the consumer
• A company of choice to our customers
• Socially responsible

Foster a winning business philosophy through:

• Superior leadership
• Passion for winning
• High ethical standards
• Long-term thinking