Adventure fuels the passion for innovation, the same passion that Sam Johnson had when he founded Johnson Outdoors in 1970. In our core categories— Marine Electronics, Watercraft, Diving and Outdoor Equipment— we focus on leading the way, so that every outdoor adventurer, from enthusiast to expert, can continue to have more and more fun.
How do we measure innovation? While more people than ever are enjoying their favorite outdoor adventure with our products, the true measure of innovation is in our proven market leadership positions.
Discover the award-winning brands that have helped us become market leaders in the following categories: