Product Firsts
- Electric fishing motor
- Built-in variable speed electric motor
- Wireless remote steering technology
- Lift-assist motor for easier stow/deployment
- Wireless fish finders
- Side-imaging, picture-like underwater sonar
- Hemispherical fish finder viewing
Market Position:
- #1 in Electric Fishing Motors
- #1 in Downriggers
- #2 in Battery Chargers
- #1 in Fishfinders
Marine Electronics
Revolutionizing the sport
Marine Electronics delivers breakthrough products elemental to a great experience on the water. Anglers and boaters rely on our electric trolling motors, fish finders and accessories to advance their fish-catching potential. With some of the industry’s biggest, most respected names, we continue to earn market share through innovation and keen consumer insight. Focus and discipline help us sustain leadership as we generate excitement and growth.
Every fisherman will recognize these household names which comprise our Marine Electronics portfolio: