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Product Firsts

  • Electric fishing motor
  • Built-in variable speed electric motor
  • Wireless remote steering technology
  • Lift-assist motor for easier stow/deployment
  • Wireless fish finders
  • Side-imaging, picture-like underwater sonar
  • Hemispherical fish finder viewing
Minn Kota® Terrova Humminbird® 79SI

Market Position:

  • #1 in Electric Fishing Motors
  • #1 in Downriggers
  • #2 in Battery Chargers
  • #1 in Fishfinders

Marine Electronics

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Powerhouse brands help our Marine Electronics division lead a more than $400 million dollar global fishing electronics market place. Award-winning sonar and viewing technologies are just some of our most recognizable achievements. This year we plan to take the downriggers and battery chargers to the next level.

Geonav, a 25-year innovator and leader in the European marine electronics market, now offers a revamped brand image and cutting-edge product design with the new G12 Multi-Function Display which headlines a powerful integrated navigation and fishing electronics range for the global blue water marine market. Employing a striking industrial design to complement the boat's console, the simple-to-use and beautiful graphical interface is driven by a moster processor to give you leading edge technology that won't lead you astray.

Every fisherman will recognize these household names which comprise our Marine Electronics portfolio:


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