Site Logo

This privacy policy identifies the type of information Johnson Outdoors, its affiliates and subsidiaries (collectively, "Johnson Outdoors"), collects from its customers and how Johnson Outdoors uses this information. Your use of this website may also be governed by other terms and conditions contained on separate user agreements. If you have any questions about this policy, or the manner in which Johnson Outdoors uses personal information, we encourage you to contact us at

Use of Customer Information

Johnson Outdoors respects the privacy of its customers and takes steps to prevent unauthorized disclosure of customer information to third parties. Customer information includes any and all information received by Johnson Outdoors from its customers, whether such information is received by email, online forms, telephone, facsimile, mail or otherwise. Johnson Outdoors stores this information to enable it to fulfill orders or to improve the level of service to its Customers. Johnson Outdoors also shares certain personal and/or financial information with its merchant account and banking vendors to process orders and payments and with common carriers to ship products to you. Unless required by law or by court order, Johnson Outdoors will not disclose, share or sell any customer information to any other third party without your prior authorization. Unless otherwise stated, this privacy policy does not apply to information posted by users to publicly accessible portions of our websites, including but not limited to, online forums, bulletin boards, dealer listings or online auction services.

Personal and Financial Information Collected by Johnson Outdoors

Throughout our websites there are forms that request information from you and/or allow you to purchase products and services. These forms typically ask for contact information (such as name, mailing address and email address), membership, login and password information and financial information (such as credit card number, expiration date and verification code) required to process your order and ship products to you. Johnson Outdoors will collect similar information when processing orders via telephone. The provision of such information by you is entirely voluntary. If you elect or opt in to receive information from us, we will ask for a valid email address and telephone number so we can inform you of other products or services available or to contact you about your opinion of current products and services or potential new products and services that may be offered. You may opt out of receiving future mailings from Johnson Outdoors by following the procedures detailed in the Choice/Opt Out section located below, on forms located on our website or in emails you receive from us. You may also request that we delete any personal information from our customer databases at any time by contacting Johnson Outdoors. In certain cases, Johnson Outdoors, may forward purchasing and shipping information to vendors who ship products or provide services directly to consumers. Such third party vendors and suppliers are not bound by this privacy policy.

IP Address Logging

Johnson Outdoors' web servers collect domain names and/or IP addresses of users to measure what pages and features are accessed by our visitors. Johnson Outdoors uses software such as Web Trends to collect and analyze this information. This information helps us administer the site, improve content and gather broad demographic information for aggregate use. Johnson Outdoors links IP addresses to personally identifiable information submitted to Johnson Outdoors. This information is used to verify whether a visitor has opted in to receiving additional information from Johnson Outdoors.


Johnson Outdoors may use cookies or similar files or scripts throughout its website to enhance your convenience in using our websites, to improve search functionality or to hold information that you would otherwise need to re-key. Cookies are text files collected by a user's web browser. If you do not wish to accept cookies from our website, you may configure your web browser so that it does not accept cookies; however, you may lose certain functions available on our website. Johnson Outdoors also uses one or more companies to place advertisements for our products and services and those of third parties on our Site and third-party sites.  Cookies and other technologies such as Web beacons or tags are used to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our site , as well as on third-party sites where you may visit.  To support this interest based advertising solution, we, and companies who we have contracted with, may use anonymous information about your visits to our and other Web sites. The information collected and used by this process is always anonymous, and does not enable any third-party to identify you individually. Although it is our hope that you find the display of advertising to you based on your anonymous interests valuable, if you would prefer not to participate in the services offered through these solutions, you can always opt-out of this activity by visiting the Network Advertising Initiative (NAI) website by clicking


The Johnson Outdoors website may contain links to other websites not affiliated with Johnson Outdoors, including websites of Johnson Outdoors' vendors and service providers. Johnson Outdoors is not responsible for the privacy practices or the content of such other sites. By including links to other websites, we neither endorse such sites nor guarantee that the information they contain is accurate. We encourage you to be aware when you leave our site to read the privacy statements of every linked website as the privacy policies of each may differ from ours. This privacy statement applies solely to websites owned or operated by Johnson Outdoors.


Johnson Outdoors is under no obligation to monitor the conduct of its website users, but it may investigate and respond if violations are reported. Johnson Outdoors reserves the right to delete, remove or exclude any listing or information, in its sole discretion, that does not meet its intent and guidelines for the services offered on the website.

Changes to Privacy Policy

In the future, Johnson Outdoors may offer new and different programs that necessitate a change in this Policy. Johnson Outdoors reserves the right to change its privacy policy at any time without prior notice. Any changes to the privacy policy will be posted on this page and will be effective immediately upon posting.

Governing Law and Jurisdiction

This Policy, and Johnson Outdoors' collection and use of customer information, shall be governed and interpreted in accordance with the laws of the United States and the state of Wisconsin. Any disputes arising out of this Policy shall be adjudicated in a court of competent jurisdiction in the Eastern District of the state of Wisconsin.

Governing Language

Any translation of this Policy is done for local requirements and in the event of a dispute between the English and any non-English versions, the English version of this License Agreement shall govern.


We are committed to preventing others from unauthorized access to the personal information you provide to us, and we maintain commercially reasonable procedures and technology designed for this purpose. This website has reasonable technical and organizational security measures in place to protect the loss, misuse or alteration of information under our control. However, we cannot guarantee that unauthorized third parties will never be able to defeat those security measures. Although we cannot guarantee that our systems are 100% secure 100% of the time, we periodically update and test our technology in order to improve the protection of customer information.

We suggest that you install anti-virus software on your computer and routinely check for viruses, keyloggers, spyware and other programs that may become installed on your computer without your permission. If you believe that you have received a virus from Johnson Outdoors, please contact us as soon as possible so that we may take remedial measures to remove the virus.

Johnson Outdoors does not send emails to customers requesting billing, login or password information. If you receive an email purporting to be from Johnson Outdoors that asks you to provide personal or account information, or login and passwords, do not provide such information unless you have first verified that the website or email is from Johnson Outdoors. Such emails may be fraudulent and used in connection with scams known as phishing. Johnson Outdoors asks that you report any suspicious emails or websites to Johnson Outdoors.

Choice/Opt Out and Contact Information

You may request copies of or have Johnson Outdoors make changes or corrections to personal information in Johnson Outdoors' possession by contacting Johnson Outdoors at

You may opt out of receiving further communications from us or others through any of the following methods:

  • Send an email to  
  • Send a request by mail to:
    Johnson Outdoors Inc.
    555 Main Street
    Racine, WI 53403
  • Call 262-631-6600