WE KNOW FISHING

IT’S IN OUR BLOOD

That’s why anglers seek our brands just as eagerly as they seek the next bite. Helping them seize more fish with crystal clear, cutting-edge Humminbird® fish finders. Getting their boat to the right spot and keeping them there with Minn Kota® trolling motors and shallow water anchors. Perfecting their deep water fishing with Cannon® products. And bringing all of these industry leaders together through one network for a streamlined fishing experience. We connect people with what they love. And by helping them maximize every moment on the water, we’re found on every body of water, in every part of the country.

TROLLING MOTORS & SHALLOW WATER ANCHORS

MINN KOTA®

TROLLING MOTORS & SHALLOW WATER ANCHORS

Since 1934 we’ve built trolling motors that propel fishing forward. We pioneered the first GPS anchor with Spot-Lock® and haven’t stopped there. We’ve developed advanced navigation features like Drift Mode. Plus all of the smart accessories that anglers need to control their boats, better. Minn Kota helps anglers have their best day on the water. Period.

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FISH FINDERS & MAPPING

HUMMINBIRD®

FISH FINDERS & MAPPING

When the bottom line is getting to the fish, anglers need top technology. That’s Humminbird fish finders and chartplotters. The clearest imaging and sonar to keep eyes on the prize. And the best mapping and charting technologies to give anglers unrivaled access to bottom conditions, coastlines and more. With detail at this level, we’re making a true difference for anglers out on the water, every day.

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DOWNRIGGERS

CANNON®

DOWNRIGGERS

These downriggers get right down to business. Providing a deeper connection to fishing with precise controlled-depth trolling. Equipped with other smart technologies like automatic depth cycling to cover more water effortlessly, Positive Ion Control to combat fish-repelling electronic fields, bottom tracking and more. No downriggers work harder.

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MINN KOTA

QUEST™ SERIES

We continue to be the most trusted name in trolling motors – developing the latest technologies such as the QUEST™ Series for ultimate control in unforgiving environments.

MINN KOTA

RAPTOR

It’s the only shallow water anchor with Active Anchoring that reads and readjusts to changing terrains. It helps keep anglers focused on fishing instead of positioning their boat.

HUMMINBIRD

APEX™ SERIES

APEX™ is all about unrivaled clarity. With industry-leading MEGA Imaging®. The most advanced mapping options. And simply the best experience on the water for anglers.

CANNON

OPTIMUM™

Optimum™ provides the intelligence needed to put the bait where the fish are. Precisely troll any lure while presenting depth and trolling data with unparalleled networking capability.