OUR COMPANY
TRUSTED FOR ADVENTURE
We want people to get out and experience the great outdoors. We see it as our job to ensure that, from planning to unpacking, it’s the best experience possible. And, because we’re outdoor adventurers too, we draw on our spirited heritage and personal expertise to authentically and passionately make that happen. That’s why we’ve been Trusted for Adventure since 1970.
JOHNSON OUTDOORS
UNIFYING CULTURE
UNIFYING CULTURE
JOHNSON OUTDOORS
Johnson Outdoors is built on the passion, ingenuity, and expertise of our employees. We value their creativity and encourage innovation. We’re committed to collaboration and teamwork. And, we view our culture as a dynamic and ever-evolving way to improve our company.
OUR HISTORY
Since Sam Johnson founded the company over 50 years ago, Johnson Outdoors has become a leader in the outdoor recreation market. Our top-quality, innovative products inspire people to experience the awe of the great outdoors every day. We share Sam's passion and commitment to serving employees, customers, the environment, and the communities where we do business.
JOHNSON OUTDOORS
STORIED INNOVATION
STORIED INNOVATION
JOHNSON OUTDOORS
Our products are built on consumer insights and emerging technologies. But, the real secret is the passion our designers, engineers, and builders bring to the table. They’re not just making something, they’re looking forward to using it. Innovation comes naturally when you’re creating the next item on your wishlist.
JOHNSON OUTDOORS
INVESTORS
INVESTORS
JOHNSON OUTDOORS
Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.
JETBOIL: A BRAND BUILT ON THE PASSION FOR INNOVATION
When Jetboil officially joined the Johnson Outdoors family of brands in 2012 there was excitement and anticipation of what the future had in store.
BUILDING AN OCEAN ETHOS WITH SCUBAPRO
SCUBAPRO is rooted in delivering the best outdoor experience. A big part of that is maintaining a sustainable and vibrant environment so future generations can enjoy the outdoors as much as we and our customers do.
CANNON IS PLUMBING THE DEPTHS OF FISHING PRODUCT INNOVATION
Cannon: The First Downrigger, and Still the Best
HOW CUTTING EDGE IS YOUR KAYAK SEAT?
If you’re going to be in your kayak for a significant amount of time, the comfort of the seat matters.